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Miffy is Dick Bruna's best known and most popular character, featuring in more than 30 books, far more than any other character he created. Miffy appeals to children all over the world, instilling a sense of safety. Many children are able to identify with Miffy and her adventures. She is uncomplicated and innocent, has a positive attitude and is always open to new experiences.  In the Netherlands, Miffy is known as "nijntje", which derives from the Dutch word "konijntje", meaning "little bunny".